A new gregorian year is about make its appearance and halfway through the intention burnings for the 13 Nights of Yule.

A few years ago, while on a hunt to find more information about what guides businesses. Not the above ground regulars, the unseen shadows from which a well is the source. My intuition landed on 2 different question and answer platforms. One was for finding your goddex archetype by the glorious Kristen Jett. The other was an in-depth exploration of questions and answers by Cerries Mooney. After the results landed in my inbox, I set about to prepare them as diy pamphlets.

The following is what was sent as the results from these very gracious and helpful beings.

Business Archetype - Hekate - Kristen Jett

Your Business is Hekate!
INTUITIVE.
SEEKING.
MYSTERIOUS.

GODDESS STORY
Born to the Goddess of the Stars, Hekate lit the way for those who were in the midst of a personal transformation.
She is often depicted carrying two lit torches on the path between the Underworld and the earthly plane, guiding the vulnerable toward a new phase in life with her own special brand of wisdom.
Queen of the InBetween Spaces
The unknown is a comfortable space for Hekate people, as they often gravitate toward gray spaces and blurred lines.

The breakdown goes on to explain the unique abilities, client connection as a Divine Alchemist, joys and findings being a Gatekeeper of Magik, client attraction through helping others peer beyond the veil, Opportunities to keep an eye out for, Symbol and Color, plus how to Settle into the Darkness. There was also guidance on Ways to Grow, and a Prayer to Hekate.

So very interesting to read these pages again after time has streamed by. These foundations are actions that will be taken even more to heart as time passes. Thank you, Kristen.

Primary Archetype - Innovator - Cerries Mooney

You are an Innovator
You are a catalyst for creative energy and are highly sensitive to the hundreds of ideas that pass through your brain every day.
You are inspiring. When people are around you, they feel fired up (even though they may not be able to put their finger on why).
This archetype explains the gifts, attractions, challenges, shadows, business and brand map, a blueprint to suss out some development flavours, keywords, and toolbox suggestions.
Thank you, Cerries.

Both of these generative archetypes are being taken under consideration as we are in the midst of stoking the fires. The deep end is so dark right now and these pamphlets showed up just in time.